Meet Our New Co-Founder & CGO: Holly Hobbs

Written by
Sara Skeffington
Published on
June 26, 2025

Meet Our New Co-Founder & CGO: Holly Hobbs Joins urfuture 🚀

Big moves only. We’re buzzing to officially announce that Holly Hobbs has joined urfuture as Co-Founder & Chief Growth Officer. 💥

If you know the early careers space, you already know Holly.
If you don’t? You’re about to.

She’s the real deal, an ex-Microsoft Degree Apprentice turned founder, now leading the charge on how Gen Z discover, explore, and choose careers through content.

Shape

From apprentice to architect of Gen Z attraction

Before urfuture, Holly built Apprentivia a Gen Z-first employer branding agency that helped companies like:

  • British Gas
  • BT Group
  • Volkswagen
  • NHS
  • Department for Education

…not just post jobs but actually show up where young people are, in ways they care about.

Think:

  • TikTok stories from real apprentices
  • Day-in-the-life videos that demystify roles
  • Q&As that actually answer what 17-year-olds want to know
  • Campaigns that hit 600,000+ views, drive thousands of clicks, and build long-term trust

Her content didn’t just go viral. It converted.

She built a 44,000-strong youth community, changed how apprenticeships were perceived, and helped major brands tap into early careers talent at a whole new level.

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Why this is a game-changer for urfuture

At urfuture, we’re not just here to match candidates to jobs. We’re here to rebuild the entire career discovery journey, making it social, smart, and actually Gen Z-ready.

And Holly’s vision is 100% aligned with that.

She’s spent the last few years doing what most of the market still hasn’t figured out:
👉 Turning social media into the most effective, authentic early careers attraction tool out there.

Now, as our Chief Growth Officer, she’s going to help scale that work across:

  • Gen Z Attraction strategy
  • Employer campaigns
  • Growth marketing
  • Community & partnerships
  • 🇬🇧 And take urfuture to #1 in the UK (and beyond)
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Holly’s mission? Same as ours.

Help young people actually understand their options.
Make employers actually visible in the feed.
And turn digital content into real-life career outcomes.

From Microsoft to British Gas. From TikTok to top-tier hires. From first-gen apprentice to Co-Founder of the UK’s fastest-growing Gen Z careers platform.

This is the full circle moment.
And we’re just getting started.

Shape

Welcome, Holly. Let’s build the future of work.

Follow Holly on LinkedIn
See how we help employers attract & match Gen Z
Want to work with us? Let’s talk

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