Meet Our New Co-Founder & CGO: Holly Hobbs Joins urfuture 🚀
Big moves only. We’re buzzing to officially announce that Holly Hobbs has joined urfuture as Co-Founder & Chief Growth Officer. 💥
If you know the early careers space, you already know Holly.
If you don’t? You’re about to.
She’s the real deal, an ex-Microsoft Degree Apprentice turned founder, now leading the charge on how Gen Z discover, explore, and choose careers through content.

From apprentice to architect of Gen Z attraction
Before urfuture, Holly built Apprentivia a Gen Z-first employer branding agency that helped companies like:
- British Gas
- BT Group
- Volkswagen
- NHS
- Department for Education
…not just post jobs but actually show up where young people are, in ways they care about.
Think:
- TikTok stories from real apprentices
- Day-in-the-life videos that demystify roles
- Q&As that actually answer what 17-year-olds want to know
- Campaigns that hit 600,000+ views, drive thousands of clicks, and build long-term trust
Her content didn’t just go viral. It converted.
She built a 44,000-strong youth community, changed how apprenticeships were perceived, and helped major brands tap into early careers talent at a whole new level.

Why this is a game-changer for urfuture
At urfuture, we’re not just here to match candidates to jobs. We’re here to rebuild the entire career discovery journey, making it social, smart, and actually Gen Z-ready.
And Holly’s vision is 100% aligned with that.
She’s spent the last few years doing what most of the market still hasn’t figured out:
👉 Turning social media into the most effective, authentic early careers attraction tool out there.
Now, as our Chief Growth Officer, she’s going to help scale that work across:
- Gen Z Attraction strategy
- Employer campaigns
- Growth marketing
- Community & partnerships
- 🇬🇧 And take urfuture to #1 in the UK (and beyond)

Holly’s mission? Same as ours.
Help young people actually understand their options.
Make employers actually visible in the feed.
And turn digital content into real-life career outcomes.
From Microsoft to British Gas. From TikTok to top-tier hires. From first-gen apprentice to Co-Founder of the UK’s fastest-growing Gen Z careers platform.
This is the full circle moment.
And we’re just getting started.

Welcome, Holly. Let’s build the future of work.
→ Follow Holly on LinkedIn
→ See how we help employers attract & match Gen Z
→ Want to work with us? Let’s talk
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