We Built the UK’s Most-Watched Careers Channel. Here’s What That Means for the Future of Hiring Gen Z.

The way Gen Z consumes information has changed.

Actually, It hasn’t just changed.
It’s evolved into something most of the job market haven’t caught up with.

YouTube is replacing TV.
TikTok is replacing Google.
Instagram is where they build community.
Snapchat is where they hang out.
LinkedIn? Yeah… not quite.

If your strategy to reach young people is still built around email campaigns, careers fairs, or job boards with no personality you’ve already lost their attention.

So what did we do differently?

We didn’t start by listing jobs. We started by building trust.

In the last 12 months:

• We built a community of 50,000+ followers

• We racked up over 100 million views across TikTok, YouTube, and Instagram

• We became the #1 most-watched careers channel in the UK

How?

By talking to Gen Z the way they actually want to be spoken to:

• Real voiceovers. No buzzwords.

• Raw takes on broken career advice.

• Stories from real people navigating a their career journeys.

• Behind-the-scenes of building the urfuture app.

‍

We didn’t try to be corporate.
We tried to be human.
And Gen Z showed up.

Why this matters to employers and providers

If you’re hiring entry-level talent, you’re not just competing for applications.

You’re competing for attention.

And attention is on:

• TikTok (the fastest-growing search platform for Gen Z)

• YouTube (which Gen Z uses more than Netflix or TV)

• Short-form video that delivers clarity in seconds

‍

The job market is still writing blog posts and expecting 18-year-olds to read them.
We’re out here turning job matching into swipe-first content that actually lands.

If you’re not building community, or using a platform that can engage the Gen Z crowd on their terms, you’re not just falling behind.

You’re becoming invisible.

Content is the new careers advisor

Think about it.

Gen Z isn’t going to careers fairs.
They’re watching “Day in the Life” TikToks.
They’re learning about job roles through creators.
They’re deciding who to apply to based on who shows up online, not who shows up with a booth.

That’s why urfuture doesn’t just help employers post jobs.
We help you show up in the feed, and turn views into applications.

Our content converts.

And it’s built by Gen Z creators who get what cuts through.

Social reach + smart matching = the new hiring model

Here’s where we’re different.

We don’t just bring traffic. We bring qualified intent.

Every view, every follower, every click is linked to:

• A career matching journey

• A personalised job experience

• A database of 1000s of Gen Z candidates, ready to apply

We connect social-first engagement with data-led decision-making, so you’re not just attracting talent, you’re matching with the right ones.

What’s next for urfuture?

We’re just warming up.

• New creators. New formats. More reach.

• Integrating employer content into the TikTok feed

• Growing our YouTube and Instagram Reels presence

• Evolving our in-app experience to reflect what Gen Z love: short-form, swipe-led, no waffle

‍

We’re building the future of careers on the platforms Gen Z already lives on.
‍

Not the ones they ignore.

If you’re not using TikTok, YouTube or Insta to attract Gen Z talent, you’re missing them entirely

• If you’re relying on careers pages and long job specs, they’re not reading it

• If your process feels clunky, text-heavy or slow, they’ll bounce

We’ve figured out how Gen Z consume info.
Now we’re turning that attention into action and helping employers hire the right young people, faster.

Want to plug into the most engaged Gen Z career audience in the UK?

→ Partner with urfuture
→ See how we convert content into applications
→ Follow the journey on TikTok

You don’t need to “get TikTok.”
You just need to partner with someone who does.

‍

Let’s build the future of jobs. Together.

‍